Specialties
All specialties// Field Notes //
Written by Sandeep Kumar. Practical notes on how ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews decide which practice to name — and what actually changes their minds.
US fertility and IVF marketing agencies, sorted into three lanes — paid acquisition, full-service retainers, and AI visibility. Who each lane is for, what everyone publishes, and who to skip.
ChatGPT Ads made $1B annualized in under 200 days. OpenAI's own policy keeps ads out of personal health conversations — and that's a bigger deal for clinics than the revenue number.
ChatGPT Health, Claude for Healthcare, Copilot Health, One Medical's assistant and Verily Me all shipped in the last year. Only one can point a patient at your clinic — here's what that changes.
Bad reporting is the loudest complaint about AEO agencies — and sometimes a reason to switch, sometimes the cheapest problem to fix. The test to run before you break up.
A ranked list of AEO agencies for independent elective-healthcare practices — what each one specialises in, who it fits, and who it doesn't. Written by one of the agencies on it.
Most agencies selling "AEO" are SEO shops that renamed a package without changing the work. The test: ask for AI visibility by doctor, service, and location.
One question separates agencies actually doing Healthcare AEO from agencies that added the word to their homepage last quarter — including, especially, the SEO agency you already have. Here it is, and here's what changes if the answer's bad.
Paste a domain, get a score in 60 seconds — that's what every free AI visibility checker promises. Here's exactly what that number can't tell you, and why it isn't a substitute for a real audit.
Nearly half of patients now use AI to research providers — and most businesses never appear in its answers. Twelve questions, five platforms, twenty minutes: find out where you stand and what to fix.
Not all AEO agencies deliver the same results. Here's how to evaluate an AEO partner — and why a solo specialist might beat a big agency for healthcare.
Answer Engine Optimization (AEO) is why a practice can dominate Google and still be invisible when a patient asks ChatGPT. Here's what it actually is, and what it actually takes.
// Next Step //
Get a free AI visibility snapshot. I'll check what ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews currently say about you — and send the result personally.
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